Is the length of an article important? When should a post be long? Always more than 1,000 words?
No more myths, let’s see how to understand the right length for the articles in our blog!
Often, when a copywriter starts writing an article for a blog, he wonders what his ideal length should be. Over time, in fact, numerous myths have been born about online writing and SEO copywriting, which have led to the false belief that an article must have, by force, more than 1,000 words.
Let us dispel this myth immediately, because it is absolutely not so.
But how long should a blog article be then? If you are a regular visitor to Facebook groups linked to SEO and the world of copywriting, you will be more than accustomed to my answer: it depends. And never, as in this case, this answer is more than sacrosanct.
In the world of web writing and digital marketing, in fact, every single variable must be changed to better fit a particular context, to a specific clientele and so on. This long preamble was only to explain to you that the length of an article does not necessarily have to be greater than 1000 words.
But there are some indications to understand what should be the right length of a post, so as to write the best textual content for users and for Google.
Let’s see how.
Does the length of an article matter?
It has been found that articles with more than 1000 words have more chances to finish on the front page, and articles with more than 2-3000 words are more likely to position themselves in the top three search engine results.
Until a few years ago there were many reference publications that affirm this fact, but today we are witnessing some changes in this behavior. According to many sources, in fact, today the items that work mostly on the organic side are those of intermediate length, so around 1000 words.
This is because users would be less inclined to read excessively long articles and would find it easier to approach these kinds of articles. Moreover, longer and fuller articles get more sharing and more links, so, in most cases, writing a content of at least 800-1,000 words is spessp the right thing to do.
Everything starts with Keyword Research
When writing a textual content for a site, whether this is an article for a blog, a product sheet or a service page, it is always essential to start from the keyword research, or from the research and analysis phase of the keywords.
The reasons why this is important for our blog articles are numerous, but today we will focus solely on those concerning the length of the content.
In fact, through keyword research it is possible to understand how big the topic you want to deal with, what are the questions users ask themselves and what they look for regarding the main keywords around which we want to write our article .
If during this phase there is not a lot of data and / or related queries, it will be sufficient to write an article of few words, while if we find ourselves in our hands a full-bodied file we will need to write a rather long content, so as to answer all the search queries and position yourself higher in the search engine pages.
Study the SERP
To write in SEO it is essential to study what users are looking for and study SERPs, or search engine result pages, search engine results pages. Studying the SERP means opening every single article on the first and second pages and seeing which types of content have been awarded by Google.
Studying our competitors allows us to see what content is on the front page and what their length is. If, therefore, on the front page we find only blog articles with 2-400 words, it is probably not the case to write excessively long contents, because it is probably not what the users are looking for.
On the other hand, if we find only pillar post, or very substantial content around 2000 words, it means that we are faced with really broad topics for which users want long descriptive contents, ergo write short content will not be rewarded in any way.
How long should an item be?
Ok, but then what should the length of an article be?
The correct answer to this question is, I am sorry, the answer to another question, namely: how many words are needed to express the concept well? This is the mantra that you have to keep in mind so you’re writing textual content for the web, regardless of its type.
The length of an article depends strongly on the keyword around which we want to build it, on the search intent and on the people we are addressing.
If 200 words are more than enough to argue the article, write 200 words. If you need 5,000, write 5,000. The point is to be able to understand what kind of content the user is looking for, and give him exactly what he wants. Obviously written in the best possible way.